Breath Of Life

Jan. 2019 - Apr. 2019
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Breath Of Life key visual
COPD

In China, nearly 100 million people live with COPD, yet fewer than 7% are diagnosed. Many mistake breathlessness for aging, and miss the warning signs.

So we turned the phone into a simple self-check tool.

Inspired by traditional blow painting, we created Breath of Life. Users take a deep breath and blow into their phone, where the microphone captures the airflow and converts it into sound waves. Our algorithm transforms those waves into a growing tree, and its size reflecting lung capacity.

In a single breath, people can see what they’ve been ignoring—and take the first step toward action.

+H5 page display
Breath of Life H5 page display 1
Breath of Life H5 page display 2

Here is how it works: Users take a deep breath and blow into their phone. The phone turns the sound of the breath into a visual image using our algorithm.

And then a tree appears on the screen. The bigger the tree, the stronger the lung capacity.

If the lung capacity is below a certain threshold, the app will suggest the user for further checks.

Breath of Life Cannes photo
our team’s Creative Director and Executive Creative Director at Cannes
Cannes Lions trophy in office
the Cannes Lions trophy in office