+
+
+
+

Coke Olympic Campaign

Sep 2023 - Jan. 2024
+

In mid-2023, our team was entrusted with planning Coca-Cola’s campaign for the 2024 Paris Olympics.

Centering on the slogan “Embrace the Moment – Let’s Win Together”, the campaign aimed to create emotional connections through every hug seen on the Olympic stage — celebrating not only athletic achievements but also human connection.

By promoting the spirit of “embracing differences”, the campaign brought people closer, bridging individuals and cultures, and turning moments of diversity into powerful expressions of unity and possibility. Rather than focusing solely on winning or losing, the campaign celebrated athletes while also inspiring everyone watching to embrace their own journey.

During the 2024 Olympic Games, the campaign achieved widespread attention and great success, both in media reach and emotional impact.

+Key Visuals for the campaign
Key Visual 1
Key Visual 2
Key Visual 3
Key Visual 4
Because these athletes train in different locations, we had to travel across multiple places to complete the four key visuals—one of them, featuring the track and field athlete, was even shot in the United States.
+SOCIAL POSTERS
Social poster 1
Social poster 2
Social poster 3
Social poster 4
During the Olympic Games, we continued the “Embrace Differences” narrative across social media, using authentic, real-time footage to keep the storytelling alive and emotionally engaging.
SCROLL
↑
TO TOP