Visual Campaigns
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This page presents selected key visuals and posters that I led or contributed to as the main designer/ art director.
Selected clients: Coca-Cola, Sprite, Maestro, Plavix, Kinder Joy, Huawei, among others.
Key visuals for Huawei Cloud server campaign (2021)
Key visuals for Coca-Cola Peach flavour product launch (2022)
ILLUSTRATIONS
One of the highlights is a collaboration with MET Academy, a medical forum focused on lung cancer research. On the right is the original illustration draft — inspired by traditional Chinese painting techniques, it visualizes the journey of medical discovery as a path of “dispersing clouds to reveal clarity,” with the two mountains symbolizing human lungs. However, the dark-colored lungs were later considered too negative by the client, so the final version (on the left) was revised accordingly.
3D WORKS
Here are a few 3D artworks I created using Cinema 4D, as part of my personal exploration of form, lighting, and texture.